Steel Trading 2.0: Embracing the Digital Age
Modern digital marketing platforms and technologies have profoundly changed the sales methods and sales networks of the modern steel trade.
Since the dawn of the new millennium, China's steel industry has embarked on an awe-inspiring journey of transformation and growth. Today, with an output that has soared past the staggering milestone of one billion tons, China claims more than half of the world's steel production, asserting its dominance as the global steel industry's titan. This meteoric rise has not only invigorated the manufacturing sector but has also emerged as the backbone of industrial progress.
As we peer into the future, the steel industry stands at a pivotal crossroads, tasked with the formidable challenge of mitigating its environmental impact. With the government's advocacy for high-quality development, there is a resolute push towards sophistication, intelligence, and sustainability. The industry has embraced efficiency as its relentless pursuit of self-improvement.
Ouyeel steel platform
The Chinese steel distribution industry is characterized by a vast network: it starts with approximately 300 steel mills and serves millions of end-users, with around 100,000 steel distribution channels in between. With the continuous advancement of internet technology, the steel industry has embraced its digital revolution. Spearheaded by Baosteel Group, the Ouyeel steel platform has emerged as a result.
The Ouyeel platform has set ambitious goals to empower the steel supply chain system:
- Organization: A dual pursuit of environmental protection and efficiency.
- Intelligentization: Facilitating the seamless and intelligent integration of upstream and downstream manufacturing.
- Efficiency: Addressing the issue of heavy asset burden in steel enterprises.
- Information Sharing: A robust central platform to break down information silos.
Founded in 2015, Ouyeel has gained recognition from relevant national departments and has developed rapidly over the past eight years. It has partnered with 300 steel mills, 170,000 users, and over 2,000 large-scale warehouses across China, forming an ecosystem within the steel industry. Ouyeel remains committed to its mission of "simplifying and enhancing the connection between steel mills and users," striving to improve the quality and efficiency of the steel product supply chain, creating value.
Shanghai Baohui Steel Limited, a pioneer steel distributor that joined the Ouyeel platform at its inception, has fully leveraged the platform's information capabilities to streamline the supply chain in the fields of wear-resistant steel and high-strength steel, becoming a leading trader in the special steel trade in the East China region. Baohui Steel Limited has also utilized the Ouyeel platform's information capabilities to serve terminal machinery, agricultural machinery, and large shipyards while providing quick services for the temporary procurement needs of small and micro enterprises. With monthly transactions exceeding 200 orders and maintaining close cooperation with hundreds of clients, it has been able to delve into the underlying industry needs, something that was challenging to achieve in the traditional B2B steel trade sector.
Baohui Steel Limited's rapid information-driven performance on the Ouyeel platform has also been recognized by the platform. At the recent event for the launch of the new version of the Ouyeel platform, Baohui Steel Limited was honored with the title of Chief Experience Officer representative. In the coming year, we will work closely with the technical department of the Ouyeel platform, using front-line sales data and user feedback to improve the platform iterations with the technical department to better serve the upstream and downstream of the industry chain.
Baohui Steel Limited's Sales Director, Michael Zheng, represented the company in the speech.
"Modern digital marketing platforms and technologies have profoundly changed the sales methods and sales networks of modern steel trade. Baohui Steel Limited has embraced technological progress and has increased the efficiency of its sales multiple times through the comprehensive digitalization of its business.
At the same time, through the dissemination of information technology, it has matched the small and medium-sized retail needs that are difficult for traditional large steel mills to reach, and has delivered Baosteel's latest wear-resistant plates and high-strength steel products to every corner of society."
--------Michael Zheng
Moreover, Ouyeel's international journey is accelerating, with the Ouyeel International platform gradually going live. It aims to apply the platform's information capabilities and experience to international trade, empowering steel trade in global markets.
Baohui Steel Limited continues to position itself as a forerunner in steel trade informatization, joining Ouyeel International early on, and looking forward to growing alongside the platform. It aspires to sell Baosteel's leading-edge steel products such as wear-resistant, high-strength, and silicon steels globally, integrating into the worldwide steel supply chain system.
